We are Velora LDN, a culinary and hospitality company founded by Jessica Rea and William Noble. Built from years of experience and a shared love for food, hospitality and creating meaningful change within the industry, we bring together luxury food, wellness, exceptional hospitality and outstanding service.
Who we areAt VELORA, we believe that purpose and pleasure belong together. Derived from velvet, VELORA embodies luxury, softness, and timeless allure offering a refined taste experience where un-compromised flavour meets conscious ingredients.
We specialise in handcrafted, bespoke baked goods made to nourish your body while indulging your senses. Every single ingredient is selected with intention from low-glycemic coconut sugar to rich, 100% raw cacao ensuring you never have to choose between your health and pure, decadent enjoyment.
Sweet treats, without the harm.
Six core areas, one standard of care
The kitchen, the preparation, the packaging, the ingredients
Made to order, never held. Every tray, loaf and menu leaves the kitchen the way we would want to receive it.
Jess and Will took over the food for a weekend of ours entirely, and nothing needed asking for twice. The food was the thing everyone talked about afterwards.
Private client Notting Hill · Events & CateringWe now take three trays a week and they go before midday. Consistent every single delivery, which is the part nobody else managed.
Wellness studio Bespoke Bakes & WholesaleHaving someone cook around my training rather than the other way round changed how the whole week runs.
Athlete, visiting London Meal PreparationThey opened the kitchen with us and stayed through the first month. The systems they left behind are still what we run on.
Restaurant owner Consultancy
@velora_ldn_bakes
Luxury food, hospitality and culinary expertise
Frequently asked
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